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Enchanting Debut of Paradies Rheintal at the 6th CIIE, Sino-Swiss Business Evening & CCTV1 Interview

Date: November 5-10, 2023

Location: Shanghai, China

We are thrilled to share the enchanting highlights and successes from Paradies Rheintal, the cultural tour company nestled in Eastern Switzerland, as it made its debut at the 6th International Chinese Import Expo (CIIE) held in Shanghai from November 5-10, 2023.

Representing Heidiland Tourism, Paradies Rheintal showcased the breathtaking Rhein Valley region of Switzerland, known as the most beautiful area in the country.

Captivating Debut of Heidiland Tourism in China: Paradies Rheintal took center stage at the Swiss center in CIIE, introducing the awe-inspiring beauty of the Rhein Valley to a captivated Chinese audience. As the cultural tour company representing Heidiland Tourism, this was a momentous occasion marking our first foray into China, and the response was nothing short of spectacular.

Exclusive Partnership with Walensee Resort: We are proud to announce our exclusive partnership with the beautiful Walensee Resort, adding a touch of luxury to the Rhein Valley experience. This collaboration promises to enhance the cultural and natural wonders of the region, providing an unforgettable journey for our esteemed visitors.

Trade Agreements and Cultural Exchange: CIIE was not just about business; it was a celebration of cultural exchange. Paradies Rheintal engaged in fruitful discussions that pave the way for enriching collaborations between Switzerland and China. Our commitment to fostering understanding and appreciation between these two vibrant cultures was at the forefront of our endeavors.

Acknowledgments and Commitment to Excellence: We extend our heartfelt gratitude to the Swiss Embassy in China, Swiss China Center, Swiss Chinese Chamber of Commerce, and all those who supported our debut at CIIE. Paradies Rheintal reaffirms its commitment to providing unparalleled cultural experiences, showcasing the Rhein Valley as a gem in Eastern Switzerland, and maintaining the highest standards of excellence in tourism.

Sino-Swiss Business Evening Event: Additionally, we were honored to participate in the Sino-Swiss Business Evening, further strengthening business ties between China and Switzerland. At this delightful evening event, we had the opportunity to deepen relationships with industry leaders and partners, exploring future collaboration opportunities.

CCTV1 Interview with Health and Happiness Group CEO: Adding to our achievements, the CEO of Health and Happiness Group, Mark Siegert, was featured in an exclusive interview on CCTV1. The insightful discussion highlighted the robust purchasing power of Chinese consumers, with one of their products achieving a remarkable sell-out within just two days of launch. Mr. Siegert expressed delight in the interview, emphasizing the joy of connecting with the Chinese audience and the success of Health and Happiness Group in the Chinese market.

Exploring the Beauty of the Rhine Valley: CIIE not only allowed us to present the wonders of the Rhein Valley but also provided an opportunity to explore collaborations and partnerships. Meetings with esteemed individuals, including Swiss Ambassador Mr. Jürg Burri, delved into avenues of cultural and educational exchange, investment projects, and joint initiatives to support the Swiss Chamber of Commerce in China.

Exciting Prospects and Endless Discoveries: As we reflect on our debut at CIIE, we are filled with excitement about the prospects that lie ahead. Paradies Rheintal looks forward to introducing more Chinese travelers to the unparalleled beauty of the Rhein Valley, forging connections, and creating enduring memories together.

In essence, our presence at the 6th CIIE was not just an introduction but a promise of unforgettable journeys and cultural discoveries. We eagerly anticipate the continued exploration of the Rhein Valley with our Chinese friends.

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