For many European companies operating in China, digitalisation is no longer simply a question of marketing or communication. It is increasingly a question of management. China has developed its own highly integrated digital business environment. Customer communication, sales activities, internal collaboration and business relationships often take place through local digital platforms. While these tools make local operations faster and more efficient, they can also create a gr

International cooperation is changing. Beyond market entry, organisations now need more efficient management, stronger local partnerships and digital ways of working. Reflections from Hangzhou on the future of cross-border collaboration.

Paradies Rheintal GmbH: Redefining Culture, Education, and Sustainability for a Global Z Generation While the world debates the future of education and cultural tourism, one company in the Swiss Alps is quietly reshaping the landscape—with a bold vision:Culture should travel. Education should be co-created. And journeys can change the future. This is not just a slogan. It’s a fully realized business prototype by Paradies Rheintal GmbH, headquartered at the foot of the Alps. W

Paradies Rheintal & Health & Happiness Group Celebrate 75 Years of Sino-Swiss Relations Shanghai, May 15, 2025 — In a celebration of diplomacy, cultural understanding, and sustainable business partnerships, Health & Happiness CultureTech (Shanghai), a proud member of the Paradies Rheintal network, joined global leaders at the 2025 Sino-Swiss Business Forum to mark the 75th anniversary of diplomatic relations between Switzerland and China. Held at the prestigious MGM West Bund

Are you weary of the fast-paced, whirlwind style of travel? Do you long for a more meaningful connection with the places you visit, where you can immerse yourself in local culture, savor every moment, and truly feel at home? If so, the Paradies Rheintal program of Slow and In-Depth Cultural Tours is exactly what you need. In partnership with the IAK Culture Association, this unique experience invites you to discover the charm, warmth, and beauty of the Rheintal region in a wa

Date: November 3, 2023 Location: Pudong Financial District, Shanghai, China We are thrilled to bring you news of a dynamic collaboration at the intersection of business and academia – a recent rendezvous between Mr. Mark Siegert, CEO of Health and Happiness Group, and the distinguished Professor Xu Bin from the China Europe International Business School (CEIBS). A Meeting of Minds: Mr. Mark Siegert and Professor Xu Bin This gathering, hosted at a charming restaurant in the fi

Date: November 5-10, 2023 Location: Shanghai, China We are thrilled to share the enchanting highlights and successes from Paradies Rheintal, the cultural tour company nestled in Eastern Switzerland, as it made its debut at the 6th International Chinese Import Expo (CIIE) held in Shanghai from November 5-10, 2023. Representing Heidiland Tourism, Paradies Rheintal showcased the breathtaking Rhein Valley region of Switzerland, known as the most beautiful area in the country. Cap

Date: October 26th, 2023 Location: Beijing, China We are thrilled to share the exciting news of Mark Siegert's impactful trip to China, with his first stop being the vibrant city of Beijing. During this visit, Mr. Siegert had the privilege of meeting with Swiss Ambassador Mr. Jürg Burri at the residence of the Swiss Ambassador to China, fostering a valuable connection between Health and Happiness Group and the Swiss diplomatic community. Cultural and Educational Dialogue: In

Amidst the breathtaking natural landscapes of Switzerland lies a place often referred to as "Paradise on Earth" or "God's Garden". This enchanting destination is the Swiss Rhein Valley. This is the source of the famous Rhine River in Europe and also the hometown of Switzerland's most famous children's story, Heidi. In the center of the Rhine Valley and named after it, the Paradise Rhine Valley Cultural Tourism Company is leading travellers to explore the wonders of this divin